Product Development and Sourcing Solutions for Outdoor and Active Brands

Dramatic turquoise ocean wave breaking beside snow-covered mountain peaks

From concept through production, Anthem Sourcing helps brands build better products, strengthen supplier partnerships, and improve quality, cost, and speed to market

Turning ideas into market-ready products

Anthem Sourcing provides the product development expertise, sourcing relationships, and operational leadership brands need to move confidently from concept through production.

We work as an extension of your team across product development, line management, costing, manufacturing, and commercialization - helping create products that balance performance, quality, innovation, and profitability.

With more than 20 years of experience across outdoor, action sports, and lifestyle products, we understand the technical execution, clear communication, and hands-on leadership required to bring exceptional products to market.

Problems We Solve

Unreliable Supply Chains

Connect brands with trusted manufacturing partners and improve sourcing stability

Rising Product Costs

Identify cost-saving opportunities without sacrificing quality or performance

Slow Development Cycles

Streamline development from concept through production to accelerate time to market

Limited Technical Expertise

Provide hands-on leadership in product development, materials, construction, and manufacturing

Factory Communication Gaps

Act as an experienced liaison between brands and global manufacturing partners to ensure alignment and execution

Scaling and Operational Challenges

Build processes and sourcing strategies that support sustainable business growth

Group of people sitting on an office floor around open equipment bags, discussing plans with a notebook.
People gathered around a conference table in a product showroom with handbags displayed on wall racks and a presentation screen.

Specialties

Gray waterproof ski glove with textured palm, reinforced fingers, and insulated cuff
Black Dakine Airbag Technology avalanche safety backpack vest with front zipper, pockets, straps, and red zipper pull.
Pair of black Dakine snowboard and ski gear bags with padded compartments and adjustable straps

Mountain & Outdoor

  • Technical Outerwear

  • Gloves & Mittens

  • Base Layers & Mid Layers

  • Packs & Luggage

  • Protective Equipment

  • Technical Accessories

Three Dakine watersports leashes in black, neon green, and red displayed on a light gray background
Black and red Dakine traction pads with diamond-patterned grip arranged vertically

Surf

  • Surf Accessories

  • Leashes & Traction Pads

  • Board Bags

  • Apparel

  • Beach Accessories

  • Travel Gear

Lifestyle

  • Casual Apparel

  • Everyday Bags

  • Footwear

  • Headwear

  • Travel Accessories

  • Lifestyle Gear